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On April 30, 2012, Shanghai Yaming Lighting Co., Ltd. held a grand brand strategy conference in the fashion highland "1933 old square" of Shanghai, and officially released the brand strategy of Yaming. More than 500 people, including relevant leaders of relevant functional departments of Shanghai municipal government, leaders of Yidian holding group, experts and scholars in the lighting industry and numerous dealers and supplier partners, attended the conference and witnessed the new look of Yaming time-honored enterprises.

It is reported that after the name change of Yaming company, the company's positioning has changed from simply providing light sources, electrical appliances and lighting products to providing overall lighting solutions for users' needs, and moving towards a new height of modern manufacturing services. To this end, Yaming company invested 100 million yuan to fully build the application service strength and successfully built the first-class lighting application center in China, so as to provide users with energy-saving, environmental friendly and comfortable intelligent lighting solutions based on the deep needs of users.

Shao Liqun, chairman of Shanghai Feile audio Co., Ltd., said that taking back the "Ya" brand will make the whole product and brand form a complete series, which is of decisive significance for building a national brand and developing a series of products and services. At the same time, the company will closely follow the development trend of LED and make a large amount of investment to improve the company's technical level in LED. Shanghai Yaming will invest at least 3% of its annual turnover in the research and development of new products and technologies.

Liu Jingwei said in his speech that the name change of Yaming is another milestone in the history of Yaming's development. From "light bulb" to "lighting", it means that Shanghai Yaming will transform from a traditional manufacturing industry mainly producing light bulbs into a supplier of overall lighting solutions. The strategic plan of Yaming brand released today enables Yaming to develop in a regular way and hopes to open a new development prelude.

In his speech, Lu Zeming, President of Shanghai Lighting Industry Association, spoke highly of the special contribution made by Yaming to Shanghai lighting industry over the years, which is a microcosm of the development of Shanghai lighting industry. He hoped that the renamed Yaming Lighting would continue to play an important role in the development of Shanghai's modern lighting industry, and wished Yaming Lighting more brilliant achievements in the new challenges.

Mr. Li Zhijun, Secretary of the Party committee and technical director of Shanghai Yaming Lighting Co., Ltd., introduced Yaming's research achievements in system solutions to the participants and presented the new achievements in kind.

Mr. Su Yaokang, general manager of sales and marketing department of Shanghai Yaming Lighting Co., Ltd., announced the new development strategy of Yaming brand at the press conference. According to the planning of Yaming company, in the future, Yaming company will adopt the "Yazi" brand as a single parent brand, and 1923, inesa, time-honored brands, belo and other sub brands will achieve coverage in all fields of the lighting industry. Yazi brand will take "service and experience" as its value orientation and "trustworthy and people-oriented" as its core, re create a brand-new image of classic and vitality, new vitality of old brands, actively respond to the trend of market tide, and create another brilliant future in the lighting industry.

Shanghai Yaming Lighting Co., Ltd., founded in 1923, is the first national lighting enterprise in China. It is also a wholly-owned subsidiary of Shanghai Feile sound Co., Ltd. (sh.600651), the "first share of new China". It is also the most important business entity for Feile sound to develop green lighting. Last year, after Shanghai Yaming took back the "Ya" brand, the old brand was further revitalized. This year marks the 89th anniversary of the founding of Shanghai Yaming. This well-known trademark and time-honored trademark in China will continue to increase market investment, build the "Ya" brand into the first brand of green lighting in China, and take the excellent performance in the lighting projects of Beijing Olympic Games and Shanghai World Expo as a new starting point to create another century's miracle and glory of Yaming. Shanghai Yaming will continue to increase its investment in science and technology and R & D, strive to build a new technology center project that is the key support of the state, and at the same time, invest a large amount of money in LED and other green lighting technologies and R & D, and strive to hand over the successful answers to the LED special projects of the Ministry of science and technology and Shanghai Science and Technology Commission. Shanghai Yaming will actively increase the investment in the production facilities of LED lighting and other energy-saving products, and build a new production base of LED lighting products as soon as possible, so as to lay a solid foundation for the development of LED lighting. Create a new era of LED green lighting.

At the brand conference, Yaming Lighting Company commended a group of experts and scholars, and awarded certificates and prizes to dealers who achieved excellent sales performance in 2011. As the national sales champion for five consecutive years, Jiangsu mingjiahui Electric Appliance Co., Ltd. was awarded the 2011 "regional contribution award" and "flying supreme Award" by the association, and won the highest award of Mercedes Benz luxury car.